"Dan doesn’t just deliver a course, he actively rolls his sleeves up and "

The Fractional Formula gave me clarity and confidence, and a much stronger foundation for building my fractional business. I was treating LinkedIn, outreach, positioning and other business development activities as separate things. The programme helped me understand how they need to work together as one integrated system. It’s practical and structured, and Dan challenges your thinking while supporting you through the process and beyond the programme itself.

Hi Dan, I wanted to let you know that I’ve just signed a six-month transformation engagement with a PE fund and will be working with one of their portfolio companies to help regain market share in this new AI world. Getting into a fund is something I’ve been working towards, so I’m excited about this next step and the opportunities it might open up. The Fractional Formula is the gift that keeps on giving. I shifted my positioning slightly towards “AI transformation”, although we both know that for many organisations this really means finishing their data, digital and agile transformations! But hey, if they’re buying AI… I developed a tight, ICP-focused portfolio deck built around transformation case studies and outcomes. No title appeared anywhere in the deck. Then, 30 minutes after publishing an article on leading change in the age of AI, a DM arrived: “Let’s chat.” Article here if you’re curious: ryangreenhall1.substack.c... Coincidence? :) During the discovery conversations, I remembered something you said: “Be you. Don’t be generic.” They asked what I thought about what they’d described. I took a deep breath and said: “You’re not ready to be an AI-native organisation. If you want to regain your market lead, you need to fix the foundations first. Then we move to AI.” That line was either going to win or lose me the gig. Turns out they agreed! The market seems to be picking up, and it feels like all the positioning work I did with you is really starting to pay off. I hope you’re having a great summer. Best wishes, Ryan

Working with Dan on the Fractional Formula was definitely a good decision. He reassured me I was doing lots of the right things. The programme reminded me of things that worked and revealed new approaches that will give me an edge. The support didn't end when the programme did, though. He's in your corner afterwards, too, with advice, check-ins and new tools. That kind of support makes a real difference.

I've had a brilliant blueprint out of my work with Dan, but what really sets him apart is that he genuinely understands his clients. Everything is tailored to me and my business - no generic, AI-regurgitated advice. And the support doesn't stop when the sessions end. Dan is still here, helping whenever I ask. That's rare, and it's why I'd recommend him.

When I first enrolled in Fractional Formula three years ago, I thought I was buying a course that would help me land my next engagement. What I actually gained was a completely different way of thinking about my career. Three years later, I'm still independent, and Dan is still in my corner. The support didn't end after six weeks. I've benefited from three major updates to the programme, been welcomed back into new cohorts whenever I've wanted to revisit topics, and I've always been able to hop on a video call with Dan when I've needed advice. Additional value comes from the community of Fractional Formula alumni, who continue to share experiences, opportunities and support long after the programme finishes. Looking back, Fractional Formula wasn't an investment in finding my next contract. It was an investment in building a sustainable independent career, and Dan has continued to support that journey every step of the way.

I met Dan at a crucial time in my life: after 17 years in a big tech corp, I was impacted by a massive layoff. I got in touch with him because I was interested in building my own business, instead of going back to corp. Chance would have it, when I was 3 weeks into the program, I got an offer I could not refuse to go back to corp. I was almost upset I got that offer. The brilliance in Dan's program goes beyond the amazing insights and that it fits you like a glove, he stays with you every step of the way, beyond the program duration, and is flexible to adapt to changing circumstances. One month into my new job, I keep working with Dan to make my own business happen, only at a different pace. And I can tell you that what I learn from him not only applies to my own business, it's also helping me thrive in my new position.

Dan has taken his real world experience of operating at the highest level and created a system for solo consultants and fractional's that delivers real results. I was skeptical at first, but the each module delivered pragmatic and actionable content that could be applied immediately with tangible results. Dan was and still continues to be available to provide guidance, support and accountability which has been hugely beneficial.

Dan has been an incredible support to me over the last 18 months. His course was well structured and really helped me navigate my move into fractional work. The course material was excellent and I still refer back to it now. As someone new to even Linked In, I had a huge mountain to climb and Dan was incredibly patient with me and really helped me gain confidence in so many new areas. We’re still in regular contact today, and he is a great sounding board when I get stuck. His slack community and resource portal are great added bonus’ too!

Working with Dan has shown that what we like to think of as work and 'moving forwards' is in fact actual noise. Too many people rely on likes, linkedin metrics and impressions to gauge their progress. Nothing could be further from the truth, a bit like turnover and profits, one is vanity, the other sanity. It's early days, but I know my Offer, Positioning and ICP are spot on and more than once Dan has held my feet to fire. Since completing the FF, he has remained on hand.

Dan's advice was hugely enlightening and helped me think about my business in a whole new light. As someone who's been contracting for a long period of time, I didn't need the basics of "working for yourself" -- I needed deeper insights in order to evolve my business and transform the way I worked. Dan helped me do that, with an excellent, structured ten week course, followed by ongoing, personal support. I can't recommend Dan's teaching highly enough.

Dan is one of the few people in the fractional / consultancy space who actually understands where growth breaks. Not at the level of “more leads” but at the level of positioning, demand, and how that translates into consistent commercial traction. A lot of consultants are strong at delivery. Where they struggle is turning that capability into something the market can recognise, buy, and prioritise. That’s the gap Dan focuses on. Clear thinking. Straightforward approach. And grounded in what actually drives demand not just theory. If you’re a consultant or fractional leader doing great work but not seeing it convert into consistent pipeline, he’s someone worth paying attention to.

When I first started consulting, I thought it would be easy. I had eight to ten companies reaching out interested in my offering. I ended that period with exactly 0 closed clients. Worst of all, I was spending HOURS on extremely technical, detailed proposals just to get ghosted. Working with Dan completely changed how I run my business from the ground up. Dan taught me how to build something that's both effective and compassionate — how to accurately identify customer pains, recognize when someone simply isn't my ICP, and grow over time instead of mass-emailing thousands of strangers and sullying my reputation in the process. Now I have prospects' eyes lighting up when I hit their REAL pain point. I'm not refreshing my phone waiting for email responses anymore. Dan helped me build a process, and the process works. I cannot recommend Dan's program enough. The man is direct, his advice is battle-tested, and the mixture of structured work and 1:1s really accelerates results. After just 6 weeks, the program has 10x paid for itself in a single engagement (individual results may vary).

Working with Dan has had a real impact on my confidence and clarity. He has a very practical way of guiding you. No nonsense, no vague motivational talk, just sharp advice that helps you think better, position yourself better, and take action. What stood out to me most was how quickly he was able to spot where I was overcomplicating things or holding myself back. His guidance helped me simplify my approach, communicate more clearly, and show up with more conviction. Dan is thoughtful, direct, and genuinely invested in helping people make progress. Being guided by him through the programme felt both supportive and challenging in the right way. I am already seeing the benefit in how I approach conversations, opportunities, and the way I present myself. I would recommend Dan to anyone who wants honest guidance that actually moves them forward.

I've only been working with Dan for 4 weeks, and the before and after is stark. Dan has completely changed how I engage my prospects and clients. He has taught me how to approach as a partner instead of a vendor, and how to identify a client's real pain points even when the client isn't sure about their needs. Working with Dan, I'm finding significantly less friction as I engage with clients because I'm able to meet them where their actual needs are. I've also found Dan to be highly responsive on advice which has been critical to getting my consulting business off the ground. Dan's community is also a great resource as the members are real practitioners with years of experience (instead of just vibe coders dipping their toes into the industry). 10/10. Highly recommend. Even a single won contract and Dan's course pays for itself 10X.

Dan cuts straight through the noise. It really is NO nonsense. I've put in the time, done my homework, got results. After week 2, I happened to be in negotiations with 2 clients, and I implemented the tips Dan gave me. Both clients signed, no hourly/day rate, great kick off to the relationship. If you're systematic, want a framework and a long term solution for your fractional business, Dan is the guy.

There are a lot of pitfalls in transitioning from the corporate hamster wheel to fractional and one of them is falling onto the contracting hamster wheel. FF gives clear education and guidance on what fractional is and is not and how to avoid many pitfalls. In a market of emerging fractional support mechanisms, only Dan’s Fractional Formula aligned to what I actually want to become. I’m so glad I found this programme and not the “dodgy” others. It is no silver bullet though, adopting all the FF mechanisms is a significant learning curve and requires a lot of commitment and effort from the outset and on an ongoing basis. I highly recommend to anyone committed to making the Fractional transition.

I really enjoyed the Customer journey with Dan as it, was absolutely seamless. I love the fact that he is UK-based and therefore understands the subtle nuances of how business is done from the UK and the fact that a fractional way of working is attainable. Dan knows what he is doing and has a wealth of knowledge and systems to leverage to get to your dream state of execution and delivery. His coaching style is effective and fluff-free.

The programme fundamentally shifted my confidence from theoretical to earned. I didn’t just feel more confident about fractional work - I now have a clear mental model for how to position myself, scope engagements, price my value, and lead conversations with authority. The structure removed ambiguity, and that clarity translated directly into confidence when speaking to prospects and peers. Being guided by Dan was a standout part of the experience. The guidance was practical, direct, and grounded in real-world execution - not generic advice. Dan has a way of cutting through noise quickly, challenging assumptions, and reframing problems so they become actionable. It felt less like a course and more like having an experienced operator in the room, pressure-testing thinking and accelerating decision-making. I’ve already seen tangible wins: clearer positioning, stronger conversations with potential clients, and increased confidence in structuring fractional offers without second-guessing myself. I'm hopeful to sign my first retainer in next 3-4 weeks! All thanks to Dan! :)

What really stood out for me was Dan’s ability to read between the lines and reframe situations in a way that brought instant clarity and direction. Not theory for the sake of it, but perspective that genuinely changes how you think and make decisions. Installing and running the Fractional OS helped me put structure around parts of the business that previously relied too heavily on instinct. It took ideas I already believed in and turned them into practical habits that I now run consistently. Having access to someone who has actually been in the trenches and still operates as a consultant is hugely valuable. Being able to pressure-test decisions with an experienced operator, as and when needed, removed a lot of uncertainty. Most importantly, it felt like having a business partner in my corner. With Dan’s guidance and the Fractional Formula, I’m confident in the direction my business is heading and why. -Rich Johnson

I am only part way through my work with Dan, but felt compelled to write this testimonial as I unblocked an issue with his help. I can't believe how much his process and support has refined my thinking. The toolkit works brilliantly, not least because I can stamp 'me' on everything and go back when I have an aha moment - there are lots of these.

Dan has crafted the fractional playbook like a true product master. And he understands the ins and outs of being fractional because he's the real deal -- he's done fractional work for over a decade and it shows. I can't imagine going fractional without Dan's help!

Working with Dan through the Fractional Formula has been the best coaching experience I’ve ever had. Where other coaches can feel dismissive or guard their time once you’ve signed up, Dan is the complete opposite. He shows up for you consistently and genuinely. Whether it’s in 1:1 sessions, over email, or in Slack, Dan is always available with honest, thoughtful, and constructive feedback. He doesn’t just critique your work, he rolls up his sleeves and helps you improve your drafts, often elevating them far beyond what you could have created alone. He also provides hands-on training with the tools you’ll use throughout the program, making the experience smoother and more effective. The Fractional Formula course itself is exceptionally well structured and sequenced for success. Each module builds logically on the last, and the templates and prompts included throughout are truly invaluable especially for consultants looking to move quickly from insight to execution. I’ve thoroughly enjoyed working with Dan and will continue to do so. If you want a coach who genuinely invests in your success, Dan and the Fractional Formula deliver that and more.

If you are even considering entering the fractional world, you really ought to seek out and consult with Dan, he will see you right If you're in the game and its not going as well as it might have, you're questioning yourself and what you are doing, give Dan a call, I suspect he'll be able to help you...

I've only been working with Dan on Fractional Formula for a few weeks, but already I've learnt so much. It's difficult to put into words how supportive, approachable and knowledgeable Dan is. A true champion of Fractional consultants who gently guides, but also jumps in and rolls his sleeves up with practical help. Thanks Dan Gwalter.

I'll be real with you: I'm good at content writing And bad at doing business. Tons of ideas with no action I felt like quitting every single day I doubted whether what I did was working Until I found the Fractional Formula Lessons that feel like a pile of gold Systems that give confidence, not fake it Values that scale your business and build your life To be frank, I'm a person who really, REALLY struggles without solid accountability and firm-but-kind focus. Dan Gwalter gives both away like it's candy. Every meeting, every lesson felt like "holy crap, this is priceless" I'm not just writing and hoping anymore I've got the systems, measure-ability, and confidence to build a business that I enjoy and lasts. Dan -- this is a huge thank you for everything you've done and everything you're doing for the community too P.S. this isn't a paid promotion. I don't do those 😂

I'd been running my consultancy since 2021. Things were fine - I had a decent network, a solid reputation, and work tended to come my way through referrals and recommendations. But deep down, I knew it wasn't sustainable. Networks fade. Referrals dry up. And without a real system, I was always one quiet quarter away from panic. (You'll discover why that happens early in the Fractional Formula course.) Like many consultants, I was a LinkedIn lurker - watching others build visibility while I stayed comfortably invisible. I'd followed Dan's posts for a while and could see he was onto something, but I never actually did anything about it. We connected, though, because I knew - deep down - it was time to take my business seriously. It wasn't just a stopgap between jobs anymore. It needed to become something real. Then, inevitably, the moment came. I hit a slump, felt stuck, and decided to reach out. (Dan will tell you this behaviour is predictable - and he's right.) I'd seen the Fractional Formula mentioned before. It looked impressive, but let's be honest - this was just some random guy on LinkedIn, right? Could I really trust him? Would he take my money and vanish? So, I did what any rational sceptic would do: I checked him out. Properly. I spoke to a few of his past clients - every one of them glowing. I even met one in person who couldn't have been more positive. So I took the plunge. And honestly? I've not regretted it. Well... maybe a little. The workload is, shall we say, committed. But it's been invaluable. Each week brought a new focus, a new challenge - and yes, a new piece of homework. But every task built on the last, and you could feel the momentum building. Halfway through, I hit a wobble. I couldn't keep up, the sessions clashed with my diary, and I felt like I was falling behind. That could easily have been the point I drifted away. But Dan wasn't having it. He stepped in, pulled me up, dusted me off, and got me moving again - this time 1:1. That personal coaching was what made the difference. It kept me in the game and got me to completion. Even after finishing the formal programme, I'm still catching up on my "jobs to do" - but now I have structure. I have a roadmap. I have the tools and systems in place. Most importantly, I have Dan in my corner for the next nine months to help me keep moving the dial. Here's the thing: I still dislike the central tenet of all B2B soloists - LinkedIn. But Dan's approach changed that for me. He showed me how to make it work my way - with clarity, confidence, and credibility. This week alone, I've had two new business calls that came directly from LinkedIn. One even said, "It's clear you've done the work we need - and my boss has seen your posts." That's the magic of visibility done right. I've been genuinely surprised by the sheer amount of value packed into the Fractional Formula. The tools, the workflows, the templates - they're practical and ready to use. And Dan's guidance has been second to none. He's put so much thought and effort into this programme that it's impossible not to get value - if you're willing to do the work. For me, the Fractional Formula hasn't just built my business. It's changed how I run it.

To the point actionable advice based on experience.

This is the first webinar I attended this year which wasn't sales focused and what a welcoming change! The content was practical, relevant and simple enough to implement as a lead gen model. Can't wait to join more sessions with Dan.

I can honestly say that v1 was an absolute game-changer for me. I've only seen a few snippets of v2 so far, but they have been hugely valuable. Really excited to see the rest. Amazing work Dan.

v1 is THE best I've seen on the market.

And v2... is a titan of an upgrade.

You've done amazing Dan. You and FF are one of the best things I've had in my life.

If you are feeling a little bit stuck and not sure how to move forward, give FF v2.0 a go. It will provide you with the clarity you need to negotiate the transition to either becoming a fractional consultant or just how to work effectively within LinkedIn.

Working with Dan on the Fractional Formula has been extraordinary. The sheer quality and volume of lessons, tools, and insights over the ten weeks was staggering — not just a system, but a library of valuable, adaptable components I’ll use wherever I go. Even though my own advisory path is shifting into something less ‘fractional’ than I expected, what I’ve learned continues to shape my thinking and my practice. In fact, it’s already made me better equipped to hire fractionals myself, because Dan has shown me exactly what to look for — and what great looks like. This isn’t just a course. It’s a comprehensive, practical system that transforms how you think, sell, and deliver. I’ll be drawing on it for years to come.

Dan Gwalter Thanks so much, Dan! 🙏 That 30min impact call we had was a real turning point your guidance helped me shift from ideas to real action. Truly grateful for your support. I’ll definitely keep you posted as things grow!

Just had a great 30 minute blast from Dan. Insightful, honest and encouraging. Plus great personality. If you are wanting to refresh your business or you work, Dan is definitely worth speaking to.

So glad I made the decision to join Fractional Formula! Dan's content, knowledge and info he shares is really valuable. He's so generous with his input and you know he really wants you to succeed.

This just works—bringing clarity, purpose, and systems that help the practitioner, whether your business is B2B services or B2C products.

I got huge commercial value from joining the Fractional Formula last year.
And Dan Gwalter just keeps on improving it!
If you are considering becoming a fractional / consultant.
Or especially if you are already, and are struggling to keep the business coming in...
I can't recommend Dan's Fractional Formula highly enough.

Highly recommended to everyone starting a Fractional journey. This is top.

Congratulations Dan, on reaching 20 seasons! This is truly impressive. And I've experienced myself how helpful your programme is, and how helpful you are in person. Sticking to the promise you make - to the dot :-)

I was a doubter in March.

Hard to admit I needed help.
Harder still to pay you to tell me what I was missing.

I thought I was taking a punt.
My wife told me I was being stupid.
We were both wrong.

Your course lays things out clearly.
Concrete actions. Zero bullshit.
Its helping me build for stability in a way that made sense.

But it was your coaching that changed things.

You leaned into my early ideas.
Helped sharpen them.
Pushed me to take them further — without losing authenticity.


The principles you teach are real-world solid.
I can use them without feeling like a fraud.
That matters.

And then there’s how you show up.
You’re clearly in this for more than a transaction.
You dropped gems in every session — a few I’ve already used on live work.

The value went way beyond the slides.

It paid for itself before I even finished the course.

"Why didn't I find this sooner?"

Cliche story, maybe. But as someone who's been sick and tired of programs, marketing, and strong promises with weak delivery...

(Particularly because I hated seeing people stay lost afterwards)

The Fractional Formula is inherently different.

It isn't about funnels, tactics, or even systems.

It's about building on damn good foundations, on key nuances 100% of people miss, and most of all -- being human.

Genuinely surprises me every time I pop in and get to see the truths in plain sight that so few talk about.

Because knowing the nuances, the caveats, and standing them on a HEALTHY start...

That's unapologetically the greatest thing for any business.

Not because it's smart.

But because it brings out our best.

Glad to be on board, Dan.

You should seize this opportunity if you can...

Dan is an amazing business coach with extensive experience.
The Fractional Formula is a super dense, hyper rich experience.

It will challenge what you believed, and help you build a process to gain visibility, attract the right kind of opportunities, and work on the terms YOU want.

I'm super happy to have enrolled, it was the good choice.
I cannot NOT recommend it in fact.

I would be happy to give details to anyone we want to know more in DM.

After 10 months of extremely hard work, a lot of spinning, a lot of stepping outside my comfort zone, lots of networking (some good some bad) and 4 months after joining the FF where I am learning structure and consistency, I have secured my first fractional placement. I can't tell you how happy I am to have this opportunity and using this to now jumpstart my new fractional career. I will continue to work with Dan to build onto the foundations that have been laid to ensure the success started continues. Massive thanks Dan Jo

Dan's practical, no-nonsense approach to building a fractional business is invaluable. He's generous with his time and has excellent intuition about what works, especially for using LinkedIn to connect with clients. What I appreciate most is how actionable everything he presents is. I'd been freelancing for a while when I took his course, but I was relying on referrals from my existing network. Dan's framework was the catalyst I needed to become proactive about business development. His insights helped me shift from waiting for opportunities to more actively creating them.

I was sailing through a storm. Dan and the Fractional Formula guided me out of rogue waves and into a warm, dry, and safe port. My profile grew 3x in less than a month-- and not the "fast, unsustainable, and forgettable" kind. Instead, my LinkedIn went from ignored to refreshing and unforgettable. It was like being in the dark -- and the Fractional Formula is a guiding light. No more overthinking systems and strategies. Instead it's the best roadmap to epic business conversations without having to feel like an impostor. It shocked me how one little change Dan and the Fractional Formula led to insane growth -- while staying aligned to my values as a person (to be real and human first over numbers and fakeness). I'd still be lost in the dark if it weren't for Dan and his program.

Dan has built something amazing with the Fractional Formula – far more than a coaching programme. It’s a strategic growth system designed to help solopreneurs launch, scale, and optimise their consulting businesses. He guides you through personal branding, building a repeatable client acquisition system, LinkedIn profile and content optimisation, and shifting to value-based, outcome-driven engagement. In addition, he has also created a growing community where members continue to support each other and receive ongoing personal guidance from Dan. Simply outstanding.

Working with Dan was a simple choice: I could spend the next 10 years learning the ins and outs of fractional work by trial and error. OR I could accelerate 10 years into the future by leaning on Dan's expertise. In the end, it wasn't even a choice.

I have been spinning for some time. Like a lot of people, I went on Dan's free masterclasses, read his LinkedIn posts, all of which made a lot of sense but I still wasn't moving forward. I then took the plunge and joined season 16 which right now is the best decision I have made for a while. Dan went through a structured, practical step by step course, which guided me through all the things I knew I needed to do but struggling to complete alone without tips, tricks and guidance. Dan also gives a lot of help with the actual process to make the 'doing' more efficient, giving me more time to the conversations to win business and turn my journey around. Many thanks Dan and I 100% recommend you!

I've learned massive amount from Dan in the past 8 weeks about what it means to get serious about promoting and valuing my personal brand. He is with you all the way, and keeps you on track. He means what he says, and what he says makes sense, and clears through the fluff out there...because he's done it

Dan delivers a transformative experience: 1. Mindset shift: contractor/freelancer to business owner 2. Finding your niche, effectively marketing your offer and how to sell without selling! 3. Long term partnership. Dan doesn’t disappear after 7 weeks. I did the course 12 months ago and Dan has helped me find clarity on several occasions very recently. I’m so thankful for his expert guidance. 4. Community. Learning with others increases accountability, support and widens network of peers. You are reading this so you must be curious. What are you waiting for? Sign up today and future you will thank you!

Making the shift into fractional work is a strategic move, but without structure, it risks becoming a wandering effort. Dan’s programme brought the rigour I needed. What stood out most was the focus on sustainable method over momentary motivation. His direct, action-oriented guidance helped me move from abstract intent to concrete steps - building a repeatable approach grounded in my expertise. Since completing the programme, the shift has been significant: my brand now reflects who I actually am, my messaging is consistent across channels, and I have a clear, practical grasp of social selling that’s already shaping how I engage. Dan doesn’t waste words, or time. If you’re serious about operating as a credible, independent expert in your space, this programme cuts through the noise.

Dan provides a huge amount of value, both through the structured teaching of his courses and through ad hoc advice on a range of connected matters. We can't fault his commitment to our success.

I have attended the Fractional Formula with admittedly a bit of hesitation. However, its probably best decision I have made. Dan is fantastic, not only are his workshops detailed and interactive, he goes out of his way to help. Access to Dan is a key piece and he has a knack to break processes down and explain so that it is digestible. Where I have struggled, Dan has worked with me one to one to help me understand what I need to do and how to achieve what I want. Then there is the community that Dan has built. This is also an invaluable piece that initially gets overlooked and where once again Dan is available and actively participates. If you are unsure, I would say take a leap of faith and try it out. I don't think you will be disappointed.

Invaluable to have a thought partner with advice grounded in both research and experience

Dan, I have been dabbling in LinkedIN for years. This has come at a great time as I wanted a strategy for leads not vanity. There are of course Ah-Ha moments, but the real value is in your advice about small actions each day that are super well targeted with an outcome. Highly recomment anyone getting lost in the LInkedIN forest to join one of your workshops. Thanks for your generousity and sharing of workshop resources. That is much appreciated. I will share in my network.

It’s been a while since I sat in on a webinar and came away with tangible value. Most are interesting and have one or two solid insights.

It’s rare to find an event that gives clear answer after clear answer without selling you anything.

That’s the webinar Dan Gwalter delivered the other day. All about building pipeline. Dan provided more than two hours (!!) of straight value, confident and authoritative from the jump. It didn’t cost a thing.

Thank you, Dan, for being an awesome human.

Concise, integrated attendees and clear. Kind of Dan to give so much of his time + to share value add process time savers in the follow up emails.

Quite insightful. It was definitely lived by the author, the challenges he talked about resonated a lot. A rare webinar I had to actually listen, reflect and take notes. 2 hours worth of investment.

Having recently completed The Fractional Formula course, I can say with confidence that it’s been one of the most valuable investments I’ve made in my professional development. Dan doesn’t just deliver a course, he actively rolls his sleeves up and gets stuck in. His hands-on support, practical insights, and unwavering availability for one-to-one conversations set this apart from any other programme I’ve taken. What stood out most was the immediate applicability of the content. Working together; refining my ICP and service offering, the course covers everything a fractional leader needs to build a successful fractional business. Dan’s advice is grounded and based on real-world experience, and he has a rare ability to cut through the noise and help you focus on what actually matters. It’s not just theory. Dan is present throughout, reviewing your progress, sense-checking your decisions, and helping you iterate with speed and confidence. He’s an excellent mentor and clearly invested in the success of everyone he works with. Equally valuable is the community that comes with it. You’re immediately plugged into a network of like-minded professionals who are on, or have been through the same journey, openly sharing ideas, supporting one another, and helping to troubleshoot challenges as they arise. That peer group dynamic adds a huge amount of momentum, accountability, and encouragement; far beyond what you’d expect from an online only programme. If you’re considering stepping into fractional or consultancy work, and you want a playbook that’s not just insightful but actionable, then this course should be top of your list.

Dan has always offered great insight, he’ll stay on until he has answered every question, He’s always willing to help, he wants people to be successful- if you haven’t booked on a call before - do so now

My Ah-Ha was that I have always treated LinkedIn like my CV vs. being a way of promoting my services. The fact I have fallen into the trap of use my roles as the headline was of great value and made attending the webinar very valuable in its own right.

Great session from Dan. Well delivered, engaging, great value added content and importantly came away with some great ideas to work on. Highly recommend.

Really great session w/Dan. Lot's of knowledge shared, lots of Q's answered. For anyone looking to position themselves for the next 5-10 years of the transition to whre 50% or more of professionals are using a fractional/portfolio workstyle, you're well advised to seek counsel with Dan G

I’ve been following Dan on LinkedIn for a while but this was the first live webinar I attended and it lived up to expectations. Dan is very clear, answers all questions and gives tangible solutions to help. Fingers crossed now I can do it all justice! Jo

I'm a fractional CTO bringing the discipline of trading to tech projects. I've attended a couple of Dan's webinars and he shares real, actionable advice that's applicable to me. In both sessions I learned something new I was able to put into practice within 24hr to improve my LinkedIn profile and content.

Dan’s webinar was full of actionable and relatable info. 90 minutes of genuinely useful and quality insights, with every question asked, answered in full.

My biggest question so far was how to follow up in my messaging to prospects and not sound sales-y. Sounds so easy, but it actually is not. Here, I got the perfect recipe that I was looking for. That and much more. I improved my ICP and got an action list for my profile.

I’m so pleased I joined. I usually think these things don’t fit my world - but Dan goes through everything so easily simply and it really is just getting out of your own head and having a conversation. I mean - how hard can that be?! My kick (or nudge) is really getting granular on target customer. Stop fudging it and do the work.

dfgdfgdf

In short, outcomes. To shift the mind away from billable hours to being outcome focused is game changing for consultants. Dan delivered a great program, well structured and insightful, giving a very detailed yet simple model to run your business. The 1:1s were also a great way to focus, Dan would rarely tell you outright what to do, he guides your thinking until you come to the conclusion yourself.

I think Fractional Formula was a very helpful and thorough program. What I find particularly valuable is Dan's commitment to work with each person and make sure they can implement what is taught and get results. I definitely recommend anyone in this fractional space working with him.

𝙒𝙝𝙞𝙡𝙚 𝙚𝙭𝙥𝙡𝙤𝙧𝙞𝙣𝙜 𝙤𝙩𝙝𝙚𝙧 𝙥𝙧𝙚𝙨𝙩𝙞𝙜𝙞𝙤𝙪𝙨 𝘾𝙏𝙊 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨, 𝙄 𝙧𝙚𝙖𝙡𝙞𝙯𝙚𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙙𝙞𝙨𝙩𝙞𝙣𝙘𝙩𝙞𝙫𝙚 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝙢𝙚𝙣𝙩𝙤𝙧𝙨𝙝𝙞𝙥. 𝙒𝙝𝙞𝙡𝙚 𝙩𝙝𝙤𝙨𝙚 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙤𝙛𝙛𝙚𝙧 𝙜𝙧𝙚𝙖𝙩 𝙩𝙝𝙚𝙤𝙧𝙮, 𝙮𝙤𝙪 𝙙𝙚𝙡𝙞𝙫𝙚𝙧 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡, 𝙙𝙞𝙨𝙩𝙞𝙡𝙡𝙚𝙙 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙩𝙝𝙖𝙩 𝙬𝙤𝙧𝙠. 𝙒𝙝𝙖𝙩 𝙩𝙧𝙪𝙡𝙮 𝙨𝙚𝙩𝙨 𝙮𝙤𝙪 𝙖𝙥𝙖𝙧𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙢𝙢𝙞𝙩𝙢𝙚𝙣𝙩—𝙮𝙤𝙪 𝙙𝙤𝙣’𝙩 𝙟𝙪𝙨𝙩 𝙥𝙤𝙞𝙣𝙩 𝙩𝙝𝙚 𝙬𝙖𝙮; 𝙮𝙤𝙪 𝙬𝙖𝙡𝙠 𝙖𝙡𝙤𝙣𝙜𝙨𝙞𝙙𝙚 𝙢𝙚, 𝙤𝙛𝙛𝙚𝙧𝙞𝙣𝙜 𝙝𝙖𝙣𝙙𝙨-𝙤𝙣 𝙜𝙪𝙞𝙙𝙖𝙣𝙘𝙚 𝙬𝙝𝙚𝙣 𝙣𝙚𝙚𝙙𝙚𝙙. 𝙏𝙝𝙞𝙨 𝙪𝙣𝙞𝙦𝙪𝙚 𝙗𝙡𝙚𝙣𝙙 𝙤𝙛 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙬𝙞𝙨𝙙𝙤𝙢 𝙖𝙣𝙙 𝙖𝙘𝙩𝙞𝙫𝙚 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙝𝙖𝙨 𝙗𝙚𝙚𝙣 𝙞𝙣𝙫𝙖𝙡𝙪𝙖𝙗𝙡𝙚. 𝙄’𝙢 𝙚𝙭𝙘𝙞𝙩𝙚𝙙 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙢𝙮 𝙛𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙘𝙖𝙧𝙚𝙚𝙧 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙢𝙚𝙣𝙩𝙤𝙧𝙨𝙝𝙞𝙥.

Following exhaustive research and some failed prospect meetings, I luckily met Dan on LinkedIn. Even with a strong career behind me and notable experience in selling and relationship-building I was still unable to understand how fractional *really* worked. For the first time in my career I was unable to control outcomes and realised I needed proper support to level-up. After a few workshops and 1:1 sessions with Dan the fog lifted. I brutally overhauled my target client profile and new, suitable prospects came into my pipeline. I carried them through Dans sales process. Now pending responses on some proposals I am back in the driving seat. Working with Dan demystified a minefield of blindspots. I cannot recommend him highly enough, he has the minerals and the credibility. He's also super funny and a great human, we have so much fun learning and planning my next moves! The runway into fractional is long enough, without proper support it will be far longer and tougher than it needs to be. I wont be going to anyone else as I progress. Thank you Dan 🐐

A Transformative Experience for Any Fractional Consultant The best programme available I struggled to find and secure clients as a fractional CFO, but the Fractional Formula turned things around. Dan's program gave me the tools and confidence to redefine my approach, leading to multiple client wins and a significant revenue increase. It's practical, insightful, and genuinely works. I whole heartedly recommend this programme to anyone that wants to get ahead - fast!

Starting as a fractional freelancer, I thought all I needed to do was post a bit of valuable content, and wait by the phone. I was, of course, completely wrong. And I was starting to panic, after more than a month without a client. Dan Gwalter's Fractional Formula course, is great but much, much more important: the content was what I needed. I learned so much about what I needed to be successful as a fractional freelance consultant from Dan in 7 weeks, that it felt like 6 months had been crammed into that time. Dan is there for you, in regular 1-1s for the following year too. I'm already starting to see a major increase in prospective clients after just 3 weeks of beginning to put my learnings into action. If you want to be a fractional consultant, I can't think of a better investment of your money and your time, in your future.

Bouncing Back Stronger with the Fractional Formula I should have invested sooner When I lost my two biggest clients, my fractional business was in jeopardy. The Fractional Formula helped me rebuild from scratch. Dan's program equipped me with the skills to identify new opportunities and create a resilient business model. I've not only recovered but am now thriving with a more diverse client base than ever before Thank you Dan - you have transformed my business.

Truly Unlimited 1-2-1 coaching AND a full year of ongoing support This is simply amazing! I struggled to grow my fractional business, but I have found the Fractional Formula incredibly effective. Dan breaks down complex topics into easy-to-understand, actionable insights. By week two, I understood my business flaws, and by week four, I knew how to succeed.

After a successful interim engagement, I struggled in a subdued tech market. The Fractional Formula by Dan Gwalter helped me secure a high-value client in 6 weeks. It clarified my services, shifted my mindset, and provided continuous support via Slack and 1-1s. The unlimited 1-2-1 time alone is worth double the cost. A transformative experience join today!

I jumped into FF because I realized I had a large gap in marketing and approach to growing fractional work. Dan's course aligned on many levels, from history to target audience to LinkedIn focus. This course helped point me in the correct long-term sustainable direction to grow and manage a social presence for myself and my work.

As someone transitioning into fractional consulting, most courses were generic and unsuitable for B2B. The Fractional Formula programme by Dan Gwalter is a game-changer. In 7 weeks, it distilled essential activities for launching a successful fractional business. The tailored delivery and unlimited 1-2-1 sessions with Dan provided invaluable guidance. Outstanding value for money, I highly recommend it for achieving financial independence.

Setting up as a consultant was a daunting prospect. I wasn't worried about whether I could meaningfully help clients, but convincing them of that without a track record in consultancy felt like it could be a challenge. I had already crashed and burned with one prospective client before the course by presenting the wrong deck in the wrong way. Dan was incredibly helpful in helping me define my niche and gave me confidence that there was both a market for it and that I could serve that market. He also helped me build the functional infrastructure I needed to present myself to clients with confidence and credibility. His detailed feedback on my pitch deck changed it substantially for the better and I have already won a contract (that will more than pay for the programme) from a complete stranger before even finishing the programme. If you think LInkedIn will be your main route to market, Dan will help you work out what to do (and, perhaps more importantly, what not to bother with.) He'll also help you deploy AI, focus your thinking and provide you with a toolkit to get you going. I am so grateful for the kick start this course has provided.

I hadn't taken any business coaching courses in years before the Fractional Formula. I'd just started as a fractional freelancer, and I thought all I needed to do was post some valuable content and wait by the phone. I was, of course, completely wrong. And I was starting to panic after more than a month without a client. That's when I came across Dan Gwalter and his Fractional Formula course. The timing was great, but more importantly, the content was exactly what I needed. Over the course of 7 weeks, I learned so much about how to define my niche, clarify my offer, and actively reach out to potential clients. It was a total game-changer. I'm already starting to see a major increase in prospective clients after just 3 weeks of putting Dan's strategies into action. If you want to be a successful fractional consultant, I can't think of a better investment of your time and money.

I've consulted with Dan on a few projects and I've never seen anyone as quick, thorough and dedicated. If the words Action and Results had a face, they would look like Dan. His tech knowledge and application of solutions are world leading and I have no doubts that he'll be able to steer any organisation towards success. If you have a problem and need solutions fast, without any BS or messing around - find Dan! A***

Dan is very knowledgeable and during our conversations displayed deep insight into the market and its trends over decades. Dan was very generous with his time and took great care to understand my background and current situation, and offered very specific advice on how I could improve the effectiveness of my profile and impact of my network contributions. I've put many of Dan's suggestions to the test and have seen favourable results. Thank you, Dan!

It's rare to encounter a professional who not only excels in their domain but also profoundly understands the nuances of talent acquisition. Dan Gwalter, the No-Nonsense CTO, is one such individual. My collaboration with him has been nothing short of transformative, and here's why: → Strategic Insight:* Dan's deep understanding of the tech landscape enabled us to refine our recruitment strategy, attracting top-tier talent that was not just skilled but also perfectly aligned with the company's vision and culture. → Empowering Partnerships: Working with Dan, it became clear that he sees recruitment as a partnership. His approach to empowering both the hiring team and candidates has significantly enhanced our success rates. → Human-Centric Approach: Dan has always emphasised that behind every resume is a human being with aspirations, challenges, and potential. This perspective has enriched our recruitment process, making it more inclusive and effective. → Leadership and Guidance: Dan's leadership qualities are exemplary. He has been instrumental in sharing relevant and timely insights on technology leadership, and what fostering a culture of continuous learning and improvement really means. Dan is a commercially astute, people-focused visionary whose impact transcends the confines of his official role. In working with him, I have seen first hand how true leaders make all the difference. Dan is a refreshingly open and honest guide to success for organisations looking to bridge the gap between technology leadership and business. His focus on People, Processes and then Technology is eye-opening and highly impactful. If you get an opportunity to work with Dan, don't hesitate; he is highly desirable and not to be missed.

Around 5 months ago, I started to look into getting more visible on LinkedIn. I had updated my profile and started posting more or less regularly. There was some feedback, but not as spectacular as I wished for. Recently, I started to connect with the visible players in the area and ask for input. I got some very good insights from Warren Beazley, who pointed me to Dan Gwalter and the paid session they were offering together. I joined the session, where I could meet Dan and hear his experience. Very well prepared and well communicated. Lots of valuable and concrete insights about LinkedIn—I got confirmation for the things I had heard before, plus lots of really fresh and additional strategies. The three hours felt like a few minutes, and I got to further clarify my personal questions at the end. I wholeheartedly recommend Dan and his programme, It's totally worth it, and I'll be implementing all the points!

I recently attended one of Dan's programmes – I'd recommend it to anyone! He knows his stuff when it comes to building a solid pipeline of clients. What I liked most was how he broke down why the usual hiring process is so broken these days. He made me realise how much more important a great LinkedIn profile is compared to a dusty old CV. Dan has so much experience, and it shows. He also shared tons of practical tips on using LinkedIn better. His emphasis on understanding one's Ideal Customer Profile resonated deeply, demonstrating how any individual can significantly enhance their network, attract top-tier talent to their organisation, or secure their next career opportunity through strategic LinkedIn usage. I look forward to working with Dan in the future.

I've met Dan on a short call and on a job seekers webinar he gave. Both showed a confident approach to modern networking. He leads by example to state his interests online; provide insights in posts and comments; and continue the conversation in calls or webinars when it is useful. Dan exemplifies a great balance of personal sharing; discussions on recurring business and recruitment themes; and supporting one another in our endeavours. Compare this to bland corporate videos and sterilised AI posts to see Dan encourages those around him to be more engaged.

Dan helped me understand that as a fractional/interim CTO I needed to become great at sales and marketing to successfully land new clients (especially in a tough market early ‘24) Dan helped me define my value proposition, ideal customer and recommended I wrote about customer pain points and solutions regularly on linked in. I received my first lead in week one in direct response to a post. They did not “like” or leave comments…they connected and sent a DM requesting a discovery call that same day. If you are seeking to build an online brand or your current efforts are not resulting in sales then Dan is your man!